Investments: An Introduction (with Thomson ONE - Business School Edition and Stock-Trak Coupon) |
 enlarge | Author: Herbert B. Mayo
Publisher: South-Western College Pub
Category: Book
List Price: $203.95
Buy New: $85.00
You Save: $118.95 (58%)
New (10) Used (14) from $70.00
Avg. Customer Rating:  7 reviews
Sales Rank: 317939
Format: Student Edition
Media: Hardcover
Edition: 8
Number Of Items: 1
Pages: 912
Shipping Weight (lbs): 4.3
Dimensions (in): 10.3 x 8.3 x 1.5
ISBN: 0324380151
Dewey Decimal Number: 332
EAN: 9780324380156
ASIN: 0324380151
Publication Date: November 8, 2005
Availability: Usually ships in 1-2 business days
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Product Description
Book DescriptionCovering the same topics found in more advanced-level texts, Investments incorporates minimal math and is much more student-friendly, resulting in an increased excitement for and understanding of the basic investment course material. It is the text of choice for the College of Financial Planning. It includes a strong focus on the individual financial planner and features a ?Financial Advisor?s Investment Case? at the end of each chapter. These short cases illustrate how text material applies to real investment decisions. Financial calculators are introduced and utilized throughout the text with explanations employing both interest tables and the calculator. It is also ideal for non-majors courses.
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Customer Reviews: Read 2 more reviews...
Student Use. May 24, 2008
1 out of 1 found this review helpful
The text book is well written and well organized. One concern is the preface. It depicts a website for the book indicating availability of student resources including an Investment Analysis Calculator. The web site has changed and the publisher has acknowledged that there are no student resources available.
 One of the best basic finance textbooks December 30, 2007
2 out of 2 found this review helpful
Mayo is a clear writer who has a knack for making this material easy to understand. You may wish to compare to his other ( less expensive) textbooks that are even more basic and understandable. You should also look at the textbooks written by Bodie, Kane and Marcus. These books are somewhat more technical. I guess that most students using any of these books are only buying what is assigned. Mayo is perhaps the easiest to understand.
I have the teacher May 3, 2007
1 out of 2 found this review helpful
Great book and great teacher...I won't sell this book because I've learned too much from it and it will help me later on in life I'm sure.
 One word.........BORING March 9, 2007
1 out of 2 found this review helpful
This is by far the worst business book I have ever owned. I could hardley make it half a page without my mind wandering. It needs more real life examples to make it more appealing and understandable to the layperson.
To good for you January 17, 2007
This book is so full of useful information and detail that I want to keep it to myself.....
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